My Entrepreneurial Journey
I strive to live my life with the mindset of an entrepreneur—constantly asking myself, "What can I create to make the world a better place through my own experiences and perspective?" I’m driven by the desire to use my skills to build something meaningful, something that can have a positive impact on the world.
Since high school, I’ve wanted to start my own business. At the time, I didn’t even know what an entrepreneur was or what entrepreneurship truly meant—I just knew I wanted to create something that could make a difference.
This page is dedicated to my past entrepreneurial projects and the belief systems that guide me. These beliefs aren’t separate from my personal values; rather, they are a culmination of my experiences, upbringing, and evolving perspective on the world and its future. This is the same mindset I continue to carry forward in my future endeavors—whether through building my own business or contributing to the growth of another company that shares a vision I believe in.
Steve Jobs: The Secrets of Life
I often reflect on a quote from Steve Jobs in this video that has profoundly shaped my perspective:
"Life can be so much broader once you discover one simple fact—that everything around you that you call ‘life’ was made up by people who were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again."
I find myself returning to these words often, especially during moments of doubt or when facing challenges. They serve as a powerful reminder of our innate ability as human beings to create, influence, and shape the world around us. This perspective gave me strength and inspiration early in my entrepreneurial journey, and it continues to resonate with me to this day.
I see Steve Jobs as a pure visionary—truly one of a kind. I relate not only to his strengths as a leader but also to his shortcomings as a result of his passion, because when I deeply believe in something, I pour every part of myself into making it a reality. Like him, I hold the belief that if you can imagine something, it’s possible to create it. I believe this mindset should be embedded in every entrepreneur’s ethos if they aspire to build something extraordinary.
Through my experiences, I’ve learned that if you chase money, you might become rich—but if you chase your vision, money will follow, and more importantly, so will a sense of fulfillment.
Over time, I’ve also realized that the process of working toward your vision is often more fulfilling than the outcome itself. If I can genuinely enjoy the journey—embracing both the challenges and the growth it brings—I can walk away from any experience with a sense of pride, regardless of the result.
Achieving the desired outcome is just the cherry on top. But don’t get me wrong—I still want the cherry.
Projects
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International Fashion Label
SITWIDSEOUL by H-Y was an international fashion label that I co-founded as CEO, alongside my sister, who served as the creative director. I was responsible for overseeing the entire business side of the brand, collaborating closely with the creative team and managing international operations, coordinating with partners across Asia and North America.
E-commerce: Dropshipping Ventures
In 2016, during the early days of the dropshipping era and while still in university, I created dropshipping stores featuring over 1,500 products. This was my first venture into e-commerce and website building, serving as a hands-on introduction to the digital business world.
Youtube: Exploring the Mind, People, and History
I started my YouTube channel as a creative space to showcase topics that genuinely interest me, with a focus on the mind, remarkable individuals, and history. What makes this venture unique is that it’s entirely powered by AI—from voice generation and video creation to scriptwriting.
Digitial Social Marketing
After gaining hands-on experience in e-commerce and dropshipping, in 2017, I founded a digital marketing agency to apply the lessons and skills I had developed from my previous ventures. Drawing from my knowledge of digital advertising, social media marketing, Google Ads, and e-commerce growth strategies, I set out to help businesses expand their online presence and drive results.
Special Thanks:
To all my business partners, collaborators, friends, and family who have supported and believed in me—and continue to do so—thank you.
This is a custom handwritten Chinese calligraphy piece by my friend’s grandfather, who has been practicing for decades. It conveys wishes for my future success—a heartfelt gesture of kindness and an honor I’ll always cherish.